With a matrix organizational structure, one worker can be in charge of all the customer service experience needs across all the departments because their experience can be pulled by all three departments. 3. This form of organization is helpful in maximizing the strength of both the functional and projectized structures. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. The SWOT Analysis framework helps an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix enables the managers of the Texas Instruments to develop four types of strategies: The primary purpose of SWOT matrix is to identify the strategies that a firm can utilize to exploit external opportunities, counter threats, and build on & protect Texas Instruments strengths, and eradicate its weaknesses. In this structure, most team members have two bosses – one a functional or geographic manager, and the other a product or business line manager. That saves the company money because they’re able to reduce waste, eliminate duplication, and streamline job functions. ], A balanced matrix structure has many of the same attributes as a weak matrix, but the project manager has more time and power regarding the project. The functional manager manages the project budget and staffing. As one of the leading companies in its industry, Texas Instruments has numerous strengths that enable it to thrive in the market place. Fern Fort University. Advantages of Starbucks Organizational Structure. ST (strengths-threats) Strategies. It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions. A weak matrix organizational structure is similar to a functional structure -- where authority is primarily held by the functional manager.But in the strong matrix structure the functional manager still holds some management and resource authority. This approach also suffers from one major drawback - it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. Project coordinator can take Low bit decision on the allocation of the resources. In a matrix structure, individuals work across teams and projects as well as within their own department or function. Project expeditor works only like communicator point between the customer and team. Certain capabilities or factors of an organization can be both a strength and weakness at the same time. Automation of activities brought consistency of quality to Texas Instruments products and has enabled the company to scale up and scale down based on the demand conditions in the market. The fourth and final organizational structure is a matrix structure. The market development will lead to dilution of competitor’s advantage and enable Texas Instruments to increase its competitiveness compare to the other competitors. The organizational structure that tries to balance both the above structures is called Matrix Management. WO (weaknesses-opportunities) Strategies. Starting just $19. This is one of the. The structure of the organization has an impact on how information, resources and operations are conducted. Weakness are the areas where Texas Instruments can improve upon. Others. Java Preparing for PMP Certification Exam? Also, an employee may be part of multiple departments and may have multiple managers. © Copyright 2020. CTRL + SPACE for auto-complete. Write CSS OR LESS and hit save. In a weak matrix organization, the project manager is a part-time role. Matrix Management Too Many Chiefs & Not Enough Braves –Anti Pattern A matrix management is where an employee reports to both the functional as well as the project managers. A comparative example could be - GE healthcare research helped it in developing better Oil drilling machines. Matrix Structure . SWOT is a static assessment - analysis of status quo with few prospective changes. Need more investment in new technologies. Strong matrix equates to a strong project manager. A matrix or hybrid structure is an organizational model that combines two or more reporting structures, usually functional and product. You can customize it online to reflect your organization. This brand portfolio can be extremely useful if the organization wants to expand into new product categories. The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. New technologies developed by the competitor or market disruptor could be a serious threat to the industry in medium to long term future. Buy Professional PPT templates to impress your boss. The matrix is only a starting point for a discussion on how proposed strategies could be implemented. The certification names are the trademarks of their respective owners. Shortage of skilled workforce in certain global market represents a threat to steady growth of profits for Texas Instruments   in those markets. In this case, the structural design involves intersections among various components of the business. While a matrix structure may not be the best fit for every organization, it is important to see every organizing dimension (including a matrix) as a choice with both benefits and risks. PM can utilize his or her project management skill on the projects. Increasing trend toward isolationism in the American economy can lead to similar reaction from other government thus negatively impacting the international sales. M. E. Porter, Competitive Strategy(New York: Free Press, 1980), A. D. Chandler, Strategy and Structure (Cambridge, Mass. A person or several persons are selected from different department to communicate with others department. All rights reserved. Based on Fern Fort University extensive research – some of the strengths of Texas Instruments are –. PMI®, PMBOK® Guide, PMP®, PMI-RMP®, PMI-PBA®, CAPM®, PMI-ACP®  and R.E.P. It has come across as a mature firm looking forward to bring out products based on tested features in the market. Cloud It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. It’s best suited for work environments that are dynamic, as hybrid structures shift from project to project and move resources around to meet a particular goal. Employees have to do their regular work, along with the additional project related tasks. It is also the most confusing and the least used. Roles and responsibilities must be documented and clearly communicated to avoid the confusion. The table below outlines the interplay between these two dimensions in a matrix organizational structure. We make beautiful, dynamic charts, heatmaps, co-relation plots, 3D plots & more. It is a useful technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Texas Instruments is facing in its current business environment. The organization becomes more flexible as the employees have to work under multiple … This ensures that employees are using their skills effectively. The demand of the highly profitable products is seasonal in nature and any unlikely event during the peak season may impact the profitability of the company in short to medium term. It is better than doing simplistic SWOT analysis because with Weighted SWOT Analysis Texas Instruments managers can focus on the most critical factors and discount the non-important one. The main benefit of matrix organization is that highly skilled and capable resources can be shared between the functional units and important strategic projects. Other Technical Queries, Domain Sometimes unclear priorities may also confuse the employees. It helps organizations in achieving their business objectives. Knowing the differences between these two structures helps a person understand how employee efforts are managed within an organization. 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